Providing Ad Links to Travel Blog Entries Based on Link Types
نویسندگان
چکیده
Content-targeted advertising systems are becoming an increasingly important part of the funding for free web services. These programs automatically find relevant keywords on a web page, and then display ads based on those keywords. We propose a method for providing links to ads for travel products (which we call ad links) automatically. We extract keywords from citing areas of travel information links, and provide appropriate ad links. To investigate the effectiveness of our method, we conducted experiments. We obtained a high precision for the extraction of keywords and provision of ad links.
منابع مشابه
Clustering blog entries based on the hybrid document model enhanced by the extended anchor texts and co-referencing links
In this paper, we propose a document vector space model where weights of noun terms vary depending on positions within the texts of blog entries as search results. We extend “extended anchor texts” (i.e., extra texts surrounding anchor texts) with the exponential potential such that the weight of a noun term decreases exponentially as the distance between the term and link increases. In order t...
متن کاملAutomatic Compilation of an Online Travel Portal from Automatically Extracted Travel Blog Entries
For travelers who plan to visit a particular tourist spot, information about it is required. In this paper, we propose a method for extracting and organizing appropriate information from weblogs (blogs). Recently, increased numbers of travelers have been writing of their travel experiences via blogs. We call these travel blog entries, and they contain much useful travel information. For example...
متن کاملA Social Networking Analysis Of Travel Blogs
Travel blogs are C2C online diaries publishing personal stories and experiences, providing thoughts, commentaries, suggestions, advice and details of trips. In tourism, one of the most important information sources for travel planning is word of mouth. Travel blogs, a practiced form of word of mouth, play a crucial role in traveler’s purchase decision. The paper aims to provide a methodology to...
متن کاملSummarizing Blog Entries versus News Texts
As more and more people are expressing their opinions on the web in the form of weblogs (or blogs), research on the blogosphere is gaining popularity. As the outcome of this research, different natural language tools such as querybased opinion summarizers have been developed to mine and organize opinions on a particular event or entity in blog entries. However, the variety of blog posts and the...
متن کاملUsing a Fuzzy Rule-based Algorithm to Improve Routing in MPLS Networks
Today, the use of wireless and intelligent networks are widely used in many fields such as information technology and networking. There are several types of these networks that MPLS networks are one of these types. However, in MPLS networks there are issues and problems in the design and implementation discussion, for example security, throughput, losses, power consumption and so on. Basically,...
متن کامل